Honorは、ラテンアメリカのスマートフォン市場で記録的な成長を達成しています
スマートフォンの卸売りを称える、名誉電話を大量に購入する、モバイルバルクサプライヤーを称える
This surge is attributed to Honor"s strategic expansion in Central America, where it achieved over 200% growth, and its strong performance in countries like Mexico, Peru, and Colombia. In Peru, Honor emerged as a market leader alongside Xiaomi in Q1 2024.
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Honor"s success stems from leveraging Huawei"s established infrastructure, enabling rapid market entry and partnerships with major carriers and retailers. The company"s focus on mid-range and premium devices, such as the Honor X8b, Magic6 Pro, and Magic V2, has resonated with consumers seeking quality and innovation.
Despite intense competition in the sub-$200 segment, Honor is differentiating itself by investing in the premium market. The launch of high-end models like the Magic Pro series, priced over $1,000, signifies Honor"s ambition to compete with established players like Apple and Samsung.
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As Latin America"s smartphone market continues to grow, with shipments reaching a record 137 million units in 2024, Honor"s strategic positioning and innovative offerings suggest a promising trajectory in the region.