HONOR Achieves Breakthrough Growth in Latin America, Reshaping the Smartphone Landscape
In 2024, HONOR achieved remarkable success in Latin America's smartphone market. According to leading research firm Canalys, HONOR shipped 8 million units across the region, reaching a 6% market share and registering an impressive 79% year-over-year growth—the highest among all brands.
This milestone is driven by HONOR’s strong expansion in Central America and outstanding performance in countries like Mexico, Peru, and Colombia. In Peru, HONOR emerged as a market leader alongside Xiaomi.
HONOR's rapid rise is attributed to its agile channel strategy and deep cooperation with local carriers and retailers. By focusing on mid-range and premium devices such as the X series and Magic series, HONOR has attracted consumers who value both innovation and quality.
Amid fierce competition in the entry-level segment, HONOR has chosen to invest in the premium market, launching flagship products like the Magic Pro series. This move demonstrates the brand’s long-term commitment and competitive strength in Latin America.
