HONOR Smartphones Strengthen Position in the Latin America Market

In a rapidly evolving smartphone landscape, HONOR has emerged as one of the most dynamic brands in the Latin America region. According to the latest industry intelligence, Latin America’s smartphone shipments reached historic highs in 2025, with total shipments climbing to 140.5 million units and registering double-digit growth in the fourth quarter. Within this competitive environment, HONOR distinguished itself as one of the fastest-growing vendors across the market.

The expansion of HONOR’s footprint in Latin America has been especially notable over the last year. Market data from Omdia shows that HONOR climbed to fourth place among smartphone suppliers in Latin America in 2025, with shipments up approximately 48% year-on-year. This performance made HONOR one of the region’s top growth stories, outpacing many traditional competitors in a landscape dominated by well-established brands.

Crucially, HONOR’s market presence in Latin America is not uniform but strategically diversified across sub-regions. For instance, the brand has captured significant shares in Central America and the Caribbean, where it commands double-digit shares and ranks among the top three vendors. In Peru, HONOR’s market share reached over 20%, making it one of the leading domestic smartphone options. Although its market share remains more modest in Brazil and Mexico, growth rates in these large markets have also been notable, highlighting HONOR’s ability to expand across both established and emerging segments.

Analysts attribute HONOR’s regional momentum to a calibrated approach that balances premium-tier appeal with competitive pricing. While many brands have concentrated on entry-level devices, HONOR has broadened its portfolio to include mid-to-high-end models with strong feature sets, including advanced camera systems, improved battery performance, and 5G connectivity. This strategy has resonated strongly with consumers seeking value without significant compromises in performance.

Looking ahead, the Latin America smartphone market is expected to continue growing, driven by rising digital adoption and a rebound in consumer spending. With its rapid shipment growth and expanding distribution channels, HONOR is well-positioned to build further momentum in the region. Industry observers note that sustained investment in localized marketing, operator partnerships, and retail ecosystems will be key to deepening HONOR’s penetration in Latin America’s diverse markets.