Xiaomi's smartphone sales in June topped the global ranking, becoming a new milestone in the industry
In the smartphone market in June 2021, Xiaomi successfully topped the global smartphone sales list with its outstanding performance. This achievement is like a bombshell, causing a strong shock in the industry. Data shows that Xiaomi's smartphone sales accounted for 17.1% of the global monthly market share, surpassing Samsung and Apple for the first time to become the world's largest smartphone brand.
Looking back on the development of the smartphone industry, Samsung and Apple have long occupied the top position in the industry. With their deep technical accumulation, mature brand influence and perfect supply chain system, they have gained a large number of users in the global market. In the past few years, Xiaomi has continuously improved its own technical strength, from focusing on cost-effectiveness in the early days to actively deploying in the high-end market today, and gradually gained a foothold. It is no accident that Xiaomi achieved the first place in global sales in June 2021.
From the perspective of the market environment, the entire smartphone industry is in a complex and changeable stage in 2021. Data from the China Academy of Information and Communications Technology show that although the domestic mobile phone market shipments in June increased month-on-month due to the "618" event, they still declined year-on-year, and global market demand has not yet fully recovered its strong momentum. In such an environment, Xiaomi's ability to stand out is inseparable from its precise market strategy. On the one hand, Xiaomi continues to increase its R&D investment, making breakthroughs in imaging technology, fast charging technology, etc., and improving product competitiveness; on the other hand, it actively expands overseas markets and gains a large number of users in Europe, Southeast Asia and other regions.
This achievement is of great significance to Xiaomi. It is not only a strong proof of the brand's strength, but also lays a solid foundation for subsequent development. However, reaching the top is only a new starting point. In the future, competitors such as Samsung and Apple will certainly not sit idly by, and market competition will become more intense. But with this success, Xiaomi is confident that it will continue to exert its strength in the global smartphone market, bring more high-quality products to consumers, promote innovation and development in the industry, and continue to write its own glorious chapter.
