iPhone Pocket Released: Wear Your iPhone in a Wonderful Way
ISSEY MIYAKE and Apple will jointly launch the iPhone Pocket on November 11, 2025. Inspired by a "piece of cloth," the iPhone Pocket features a one-piece 3D woven construction that can hold any iPhone and various portable items. Starting November 14 (Friday), the iPhone Pocket will be available at select Apple Stores in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US, as well as at apple.com.cn.
The iPhone Pocket features a ribbed open structure, showcasing ISSEY MIYAKE's signature pleated texture. Its understated design, inspired by the idea of "an extra pocket," fully accommodates the iPhone and can be extended to hold more frequently used items. When stretched, the open woven structure subtly reveals the contents, allowing the user to see the iPhone display. Users can carry the iPhone Pocket in multiple ways, including by hand, attached to a bag, or worn directly on the body. The iPhone Pocket comes in vibrant colors, with eight colors available for the short-strap version and three colors for the long-strap version.
“The iPhone Pocket’s design highlights the connection between the iPhone and the user, while adhering to Apple’s consistent design philosophy of versatile functionality,” said Yoshiyuki Miyake, Design Director at Miyake Design Office. “The iPhone Pocket explores the concept of ‘the joy of wearing your iPhone your way.’ Its simple design echoes ISSEY MIYAKE’s philosophy—to define things as little as possible, leaving room for more possibilities and personal interpretations.”
“Both Apple and ISSEY MIYAKE follow a design approach that values craftsmanship, simplicity, and enjoyment,” said Molly Anderson, Apple’s Vice President of Industrial Design. “This clever ‘extra pocket’ is a perfect example of these principles, complementing our product perfectly. The iPhone Pocket’s color schemes are designed to mix and match all our iPhones and their colors, allowing users to create their own personalized look. Its highly recognizable silhouette provides users with a wonderful new way to carry their iPhone, AirPods, and everyday favorites.”
Starting Friday, November 14th, customers in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US can purchase the iPhone Pocket at select Apple Stores and apple.com.cn. Apple Specialists will be available in-store and online to help customers find the perfect length and color for their iPhone and purchase new accessories to prepare for the holiday season.
